One of the most creative ways to promote your business involves social media marketing. Learn the tools needed to plan, execute and assess a comprehensive and effective social media campaign, as well as insights on other ways to market your products and services to various audiences.
These courses are ideal for small-business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media and marketing skills:
By completing these courses, you could earn Google Analytics certification, Walk West Certification of Completion and an optional Facebook certification.
Workforce Development offers financial assistance for many workforce training programs through the Propel program and other resources. Email [email protected] for more information.
LinkedIn is one of the most powerful tools on the web for global business networking, connecting, and reputation enhancement. The course shows you how to use this powerful tool to build a global and local business network, enhance your reputation, create networking equity in others that can pay off in the future, and gain powerful information about others that they want to share. Customers want to pre-screen you before they trust you with their hard-earned money; LinkedIn gives them a way to do that. This course will give you practical strategies for using screening to gain an advantage over the competition.
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Is your website effective? Would you like to attract more visitors, boost sales, and get better search rankings? You can – with better content! This course provides tips for crafting exciting content that will make your website or blog into an inviting multimedia place for visitors.
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Video is one of the most exciting ways to tell a story, grow a business, and share your experiences with others. This course will teach you the basics of using your smartphone as a video camera. By the end of the course, you'll know the techniques and will have completed a video about your business.
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Are you interested in creating professional smartphone videos for your business? This course, which is taught by an experienced video and audio production company, will teach students how to create short but professional smartphone videos for business quickly and economically. Students will receive an introduction to the smartphone filming process from planning the initial story, filming techniques and tips, step-by-step editing and leveraging social media with video. Students will also learn what kinds of videos work for business and how to create them.
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Looking to launch your career designing marketing or identity pieces for large companies or small businesses? The Marketing Design Online Training course focuses on helping you develop technical skill and creative artistry using applied marketing principles. You'll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding. You'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop and Illustrator. You will build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design. Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios.
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Want to learn about marketing? This course will debunk many myths about how effective marketing works. You will gain a solid foundation for creating cost-effective marketing campaigns with confidence, on time and on budget!
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