Workforce Training

Marketing & Social Media

One of the most creative ways to promote your business involves social media marketing. Learn the tools needed to plan, execute and assess a comprehensive and effective social media campaign, as well as insights on other ways to market your products and services to various audiences.

These courses are ideal for small-business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media and marketing skills:

  • Navigate and understand social media platforms
  • Develop a social calendar and write compelling copy
  • Create a social strategy through data-driven insights
  • Build a cross-platform crisis and communication plan
  • Amplify your social message by developing an omni-channel strategy
  • Measure, calculate and report ROI for social media platforms
  • Implement, track and report on paid social media campaigns
  • Develop unique advocacy campaigns through user-generated content and influencers

By completing these courses, you could earn Google Analytics certification, Walk West Certification of Completion and an optional Facebook certification.

Financial assistance available

Workforce Development offers financial assistance for many workforce training programs through the Propel program and other resources. Email [email protected] for more information.

Financial Resources and Student Support

Marketing and Social Media Courses

Fundamentals of More Profitable Marketing

Want to learn about marketing? This course will debunk many myths about how effective marketing works. You will gain a solid foundation for creating cost-effective marketing campaigns with confidence, on time and on budget!

Course Objectives

gain valuable insights about marketing basics.


learn how much should a marketing campaign cost.

understand how long should it take to have a proven marketing strategy.

learn ways external vendors should support your marketing efforts.

see how sales, advertising, promotion and public relations all work together.

plan detailed marketing strategies, tactics, goals and objectives.

discover the keys of buyer behavior.

learn how to develop and stick to a marketing budget.


Outline of instruction

What Marketing Includes

Market Segmentation

The Pareto Principle 80-20 Rule

Customer and Product Orientation

The Purchase Decision Making Process

Strategic Marketing Offers

Results Capture, Tracking and Measurement

Inbound Outbound Marketing Integration

Marketing Effectiveness Testing

Marketing Budgeting Basics

Marketing Planning Basics

Summary Conclusion, Action Steps


Contact Hours

36

CEUs

1

Industry Standard, State or National Certification

None

CE or CU Articulation

No

Prerequisites

None

Text and Supplies Needed

Notebook or Journal and Pen/Pencil

Clinical Site/Special Facilities

None

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

Anyone who affects the success of marketing campaigns or an interest in improving marketing results with more certainty.
New employees who need a solid orientation in realistic marketing, small business owners, marketing management and staff.

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to training Outcomes for Employment

Marketing

Related Courses

CTP-3001DP1

SBC-3601B1

SBC-3601AA1

CTP-IX01

EIT-3001DF1


Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]

No active courses available at this time.

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