Marketing and Social Media

One of the most creative ways to promote your business involves social media marketing. Learn the tools needed to plan, execute and assess a comprehensive and effective social media campaign, as well as insights on other ways to market your products and services to various audiences.

These courses are ideal for small-business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media and marketing skills:

  • Navigate and understand social media platforms
  • Develop a social calendar and write compelling copy
  • Create a social strategy through data-driven insights 
  • Build a cross-platform crisis and communication plan 
  • Amplify your social message by developing an omni-channel strategy 
  • Measure, calculate and report ROI for social media platforms
  • Implement, track and report on paid social media campaigns
  • Develop unique advocacy campaigns through user-generated content and influencers

Industry-recognized credentials

By completing these courses, you could earn Google Analytics certification, Walk West Certification of Completion and an optional Facebook certification.

Course details and registration information

Create Your Own WordPress WebsiteSEF-3001N1
This class walks students through the complete process of creating a website, from purchasing a domain name to building the site with WordPress, populating it with content, and understanding how to maintain it. Students will leave the course with a completely-functional webs...
Grow Your Business Using FacebookSEF-3001U1
This course is for the small business owner or entrepreneur who wants to establish a presence on Facebook as a tool for business growth. Social media has become an important and necessary part of the marketing mix for businesses of all sizes. Small business owners or entrepr...
Grow Your Business with TwitterSEF-3001S1
This course is for entrepreneurs and small business owners who want to establish a presence on Twitter and use it as a tool for business growth. Social media is now an essential marketing tool for businesses of all sizes. Tools like Twitter can enhance brand, reach target ma...
Marketing Design CertificateSEF-3001AYG
Looking to launch your career designing marketing or identity pieces for large companies or small businesses? The Marketing Design Online Training course focuses on helping you develop technical skill and creative artistry using applied marketing principles. You'll complete...
Smartphone Video Production for BusinessSEF-3001AK
Video is one of the most exciting ways to tell a story, grow a business, and share your experiences with others. This course will teach you the basics of using your smartphone as a video camera. By the end of the course, you'll know the techniques and will have completed a v...
Smartphone Video Production for BusinessSEF-3001AM
Are you interested in creating professional smartphone videos for your business? This course, which is taught by an experienced video and audio production company, will teach students how to create short but professional smartphone videos for business quickly and economical...
Social Media FundamentalsSEF-3001EZ2
Improve your online visibility by using social media to achieve your personal and professional goals. Reach thousands of potential customers with little-to-no expense. Those with no experience in social networking will build the skills to advertise ideas, promote messages, u...
Strategies & Principles of Social Media MarketingSEF-3001BW
Are you looking for a course that provides the philosophy and tools needed to have a successful brand on social media? Through a combination of lectures, worksheets, and expert interviews, you’ll master the art of crafting an authentic and effective voice for your organizat...
Using LinkedIn to Drive Revenue: For Entrepreneurs, Business Owners and Sales ProfessionalsSEF-3001P1
LinkedIn is one of the most powerful tools on the web for global business networking, connecting, and reputation enhancement. The course shows you how to use this powerful tool to build a global and local business network, enhance your reputation, create networking equity in...
Write Effective Web ContentWEB-3000OE
Is your website effective? Would you like to attract more visitors, boost sales, and get better search rankings? You can – with better content! This course provides tips for crafting exciting content that will make your website or blog into an inviting multimedia place for v...
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