Marketing and Social Media

One of the most creative ways to promote your business involves social media marketing. Learn the tools needed to plan, execute and assess a comprehensive and effective social media campaign, as well as insights on other ways to market your products and services to various audiences.

These courses are ideal for small-business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media and marketing skills:

• Navigate and understand social media platforms
• Develop a social calendar and write compelling copy
• Create a social strategy through data-driven insights 
• Build a cross-platform crisis and communication plan 
• Amplify your social message by developing an omni-channel strategy 
• Measure, calculate and report ROI for social media platforms
• Implement, track and report on paid social media campaigns
• Develop unique advocacy campaigns through user-generated content and influencers

Industry-recognized credentials

By completing these courses, you could earn Google Analytics certification, Walk West Certification of Completion and an optional Facebook certification.