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Course Details & Registration Information

Course
Certificate in Social Media Strategy and Management
Name
SEF-3001AW
Available Classes
    Section Location Begin Date End Date Instructor Price Seats Available/Total Seats
231261 Zoom Face-To-Face Instruction 08/04/2020 11/19/2020 H. Henn $1,545.00 15/15
Description Course Outline Requirements Intended Audience More Details
Intended Audience
This course is ideal for small business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media marketing skills.
Description
Are you ready for your business to stand out? One of the most creative ways to promote your business involves social media marketing. The Certificate in Social Media Strategy and Management course prepares you with the tools needed to plan, execute, and assess a comprehensive and effective social media campaign.
Course Objectives
  1. have learned how to navigate and understand social media platforms.
  2. have learned how to create social media calendar and compelling content for social media channels through data driven insights.
  3. have learned how to develop comprehensive social media strategies on all major platforms.
  4. have learned how to implement, track and report on paid social media campaigns.
  5. have learned how to build cross-platform crises and communication plans.
  6. have learned how to build an omni-channel experience.
  7. have learned how to develop unique advocacy campaigns through user-generated content influencers.
  8. have learned how to calculate and report ROI for social media.
Outline of Instruction
  1. Introduction to Social Media Marketing
  2. Defining & Creating a Social Strategy
  3. Prep/Begin Group Project
  4. Group Project: Social Strategy for Local/Small Business
  5. Create Compelling Contagious Content
  6. Communication Planning
  7. Accelerators: How to Leverage Content Creators
  8. Paid Media Planning: How to Extend your Story
  9. Pivots and Measurements: Social Medial Analytics
  10. Omnichannel Marketing with Social: Bridging the Gap Between Social and All Marketing Channels
  11. Securing the Next Step: How to Secure Future Campaign Work
Contact Hours
96
CEU's
No
Industry Standard, State, or National Certification
Yes
Certification
Google Certification
Website URL
Certification Learning Outcomes/Requirements
CE to CU Articulation
No
Prerequisites
Business Writing Assessment
Text and Supplies Needed
Requirements
Notebook
• Internet access
• Email
• One of the following browsers:
o Mozilla Firefox
o Microsoft Internet Explorer (9.0 or above)
o Google Chrome
o Safari
• Adobe PDF plug-in (a free download obtained at Adobe.com)


Book: Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Second Edition by Keith A. Quesenberry (Author)
Clinical Site/Special Facilities
Requirements for Successful Completion of this Course
  1. Attendance 80% or above
  2. Participation
Accreditation/Special Approval Requirements
Intended Audience
This course is ideal for small business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media marketing skills.
Specific Industry or Business Support Needs
Industry or Job Titles Related to training Outcomes for Employment
Related Courses
Course Contact Information
Roslyn Bethea
919-532-5581