Workforce Continuing Education Course Catalog

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Course
Achieving Top Search Engine Positions
Name
OST-3100NE
Available Classes
    Section Location Begin Date End Date Instructor Price Seats Available/Total Seats
235017 Online 08/12/2020 10/02/2020 EDUCATION TO GO $70.00 19/20
Description Course Outline Requirements Intended Audience More Details
Intended Audience
This course is intended for IT Professionals.
Description
The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).
Course Objectives
  1. have gained the knowledge you need to boost your website's visibility.
  2. have discovered how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar.
  3. have discussed why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results.
Outline of Instruction
  1. Wednesday - Lesson 01

    SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.
  2. Friday - Lesson 02

    How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and we'll discuss some super-savvy search secrets!
  3. Wednesday - Lesson 03

    You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!
  4. Friday - Lesson 04

    You've created a site-wide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.
  5. Wednesday - Lesson 05

    It's time to optimize your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text
  6. Friday - Lesson 06

    We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content . . . legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analyzers to determine how often your primary keyword should appear.
  7. Wednesday - Lesson 07

    Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.
  8. Friday - Lesson 08

    People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss Web page cloaking.
  9. Wednesday - Lesson 09

    You've optimized your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.
  10. Friday - Lesson 10


    It's time to track your progress by completing a post-submission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. We'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.
  11. Wednesday - Lesson 11

    In Lesson 11, we discuss powerful online promotion techniques. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.
  12. Friday - Lesson 12

    Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.
Contact Hours
24
CEU's
2.4
Industry Standard, State, or National Certification
No
CE to CU Articulation
No
Prerequisites
Text and Supplies Needed
• Internet access
• Email
• One of the following browsers:
o Mozilla Firefox
o Microsoft Internet Explorer (9.0 or above)
o Google Chrome
o Safari
• Adobe PDF plug-in (a free download obtained at Adobe.com .)

An interest in learning how to get more search traffic to a website.
Clinical Site/Special Facilities
Requirements for Successful Completion of this Course
  1. Attendance 80% or above
  2. Participation
  3. Students must score 70% or better on 10 quizzes or 70% or better on the final exam.
Accreditation/Special Approval Requirements
Intended Audience
This course is intended for IT Professionals.
Specific Industry or Business Support Needs
Industry or Job Titles Related to training Outcomes for Employment
Related Courses
Course Contact Information
Non-Credit Online Learning http://ceonline.waketech.edu
919-532-5818 or 919-532-5689