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The Advertising and Digital Media Certificate program provides instruction on advertising communication, marketing strategy and other general digital media design principles. Focusing on digital and social media concepts, this certificate prepares students for careers in digital and social media marketing and advertising.
Overall, the Business Administration curriculum introduces students to the free enterprise system. It offers a fundamental knowledge of business functions and processes and an understanding of business organization and operation in today's global economy.
Coursework includes business concepts such as accounting, business law, economics, management and marketing. Skills related to the application of these concepts are developed through the study of computer literacy, communication, team-building and decision-making.