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Free Business Counseling Services
Wake Tech’s Small Business Center

Our free one-on-one business help is provided through small business counseling, coaching and mentorship. Our small business counselors provide a personal approach to help you start your business in the Wake County area. We help you grow your business, apply for a business loan, create a marketing plan, review available small business grants and more.

To become a counseling client, use the easy two-step process below. If you are a new client, make sure you also request a counseling session. If you have ever worked with an SBC counselor before, you do not need to request a session and you can go ahead and book an appointment.

We work with small businesses in every industry and find that we most often work with small business owners who are solo-entrepreneurs, single-member LLCs and those with 25 or fewer employees.

Required only before first appointment

A confirmation email will be sent through our online booking calendar.

Wondering how counseling works or how
to book a session? Watch this video.

Frequently asked questions

How does counseling work?

Our professional counselors provide confidential guidance. We work with you from having a business idea to launching and growing your business. If you are looking for help with a specific topic and have already prepared documents, marketing tools, a business plan, financial documents or other materials that you would like to review with your counselor, be prepared to share those during your session. You may also send them to your counselor ahead of time.

Do I have to be a Wake Tech student?

No, our services are open to any Wake County resident. If you live outside of Wake County, you can reach out to your local Small Business Center at your local community college.

How long are the sessions?

Our sessions are booked in 30- to 50-minute intervals.

How many times can I meet with someone?

We work at your pace and we can meet as many times as you find helpful.

Do you help nonprofit businesses get started or grow?

Yes, we help both for-profit, nonprofit and social mission businesses.

I don’t know where to start, but I have a business idea. Can you help me?

Yes, we can give you step-by-step guidance to take your idea to execution.


Should I come in for a counseling session if I am not sure what type of business to start?

We usually encourage people who are entrepreneurially minded to start digging into their interests, passions and area of expertise and to start to develop a business idea before meeting with a counselor. Starting a business is a personal and intense endeavor, and it’s best to come in with an idea of what type of business you want to start.


I’m already in business, what help can you provide?

Our counselors help existing business owners solve common business challenges that include:

  • Pricing and understanding business financials
  • Developing a marketing strategy and implementation
  • Branding
  • E-commerce
  • Email list building
  • Employee recruitment and management
  • Public relations and press releases
  • SEO
  • Social media marketing