Free Counseling Services

Welcome to Wake Tech’s Small Business Center! Our confidential, one-on-one business counseling services are provided free of charge to businesses and entrepreneurs who want to start or grow their business.  To become a counseling client, use the easy two-step process below.

Step 1

Register by completing the online  Request for Counseling.

 Already an established client? Skip straight to step 2.

Step 2

Book your appointment through our  Online Booking System
You’ll receive a confirmation email through our online booking calendar.

Issues with registration or scheduling? Email [email protected] or [email protected].

Frequently Asked Questions

How does counseling work?

Our professional counselors provide confidential guidance. We work with you from having a business idea to launching and growing your business. If you are looking for help with a specific topic and have already prepared documents, marketing tools, a business plan, financial documents, or other materials that you would like to review with your counselor, be prepared to share those during your session. You may also send them to your counselor ahead of time.

Do I have to be a Wake Tech Student?

No, our services are open to any Wake County resident. If you live outside of Wake County, you can reach out to your local Small Business Center at your local community college by visiting:

How long are the sessions?

Our sessions are booked in 30-50 minute intervals.

How many times can I meet with someone?

We work at your pace and we can meet as many times as you find helpful.

Do you help non-profit businesses get started or grow?

Yes, we help both for-profit, non-profit, and social mission businesses.

I don’t know where to start but I have a business idea, can you help me?

Yes, we can give you step-by-step guidance to take your idea to execution.


Should I come in for a counseling session if I am not sure what type of business to start?

We usually encourage people who are entrepreneurially-minded, to start digging into their interests, passions, and area of expertise, and to start to develop a business idea before meeting with a counselor. Starting a business is a personal and intense endeavor and it’s best to come in with an idea of what type of business you want to start.


I’m already in business, what help can you provide?

Our counselors help existing business owners solve common business challenges that include:

  • pricing and understanding business financials
  • developing a marketing strategy and implementation
  • branding
  • e-commerce
  • email list building
  • employee recruitment and management
  • public relations and press releases
  • SEO
  • Social media marketing
  • And more!