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The Marketing Analytics Certificate is designed to prepare students for job opportunities in the marketing analytics field. Students can learn business analytics practices and how they apply in the marketing industry.
The certificate program includes BUS-110, BAS-120, BAS-121 and MKT-120 courses from the Business Administration program. Credits earned may be transferred toward an AAS degree in Business Analytics.
Overall, the Business Analytics curriculum is designed to provide students with the knowledge and the skills necessary for the following:
Related skills include business communication, critical thinking, and decision making. The curriculum is hands-on, with an emphasis on application of theoretical and practical concepts. Students will engage with the latest tools and technology.