Credit Programs

Business Analytics

Course Contact
Emmie Mercer
[email protected]
919-866-5274
Document(s)
Financial Aid Eligible?
No
Learning Format
On Campus
Fully Online
In-person/Online Hybrid
Schedule
Day or Evening

Marketing Analytics Certificate

Wake Tech Course ID: C25350C

The Marketing Analytics Certificate is designed to prepare students for job opportunities in the marketing analytics field. Students can learn business analytics practices and how they apply in the marketing industry.

The certificate program includes BUS-110, BAS-120, BAS-121 and MKT-120 courses from the Business Administration program. Credits earned may be transferred toward an AAS degree in Business Analytics.

Overall, the Business Analytics curriculum is designed to provide students with the knowledge and the skills necessary for the following:

  • Statistical and analytic theory, best practices and analysis
  • Data mining and data warehousing
  • Predictive modeling
  • Project and operations management
  • Analytical tools and techniques

Related skills include business communication, critical thinking, and decision making. The curriculum is hands-on, with an emphasis on application of theoretical and practical concepts. Students will engage with the latest tools and technology.

Apply now
Estimated Tuition & Fees
$912
Locations
  • Southern Wake Campus
  • Scott Northern Wake Campus
  • RTP Campus
Total Credits
12
NOTE: Tuition listed is for in-state students. Out-of-state tuition is higher.
Tuition is set annually by the State Board of Community Colleges.
Wake Tech charges various fees in addition to tuition, and individual programs also have specific costs associated with them.

Career Outlook


USA Wake County *Estimated job growth over 10 years.