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Home › Credit Programs › Marketing Analytics Certificate

2023 Careers Divisions Programs Menu

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Program Menu

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      • Business Analyst
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  • Course Descriptions
  • Faculty
Course Contact
Richard Tillies
[email protected]
919-532-5754
Document(s)
  • Program Planning Guide
Financial Aid Eligible?
No
Learning Format
On Campus
Fully Online
In-person/Online Hybrid
Schedule
Day or Evening

Marketing Analytics Certificate

Wake Tech Course ID: C25350C

The Marketing Analytics Certificate prepares students for job opportunities in the marketing analytics field. Students can learn business analytics practices and how they apply in the marketing industry.

The certificate program includes BUS-110, BAS-120, BAS-121 and MKT-120 courses from the Business Administration program. Credits earned may be transferred toward an AAS degree in Business Analytics.

Overall, the Business Analytics curriculum is designed to provide students with the knowledge and the skills necessary for the following:

  • Statistical and analytic theory, best practices and analysis
  • Data mining and data warehousing
  • Predictive modeling
  • Project and operations management
  • Analytical tools and techniques

Related skills include business communication, critical thinking and decision making. The curriculum is hands-on, with an emphasis on application of theoretical and practical concepts. Students will engage with the latest tools and technology.

Apply now
Estimated Tuition & Fees
$912
Locations
  • Southern Wake Campus
  • Scott Northern Wake Campus
  • RTP Campus
Total Credits
12
NOTE: Tuition listed is for in-state students. Out-of-state tuition is higher.
Tuition is set annually by the State Board of Community Colleges.
Wake Tech charges various fees in addition to tuition, and individual programs also have specific costs associated with them.

Career Outlook


  • Account Executives
    40615.55
    Starting Salary
    73647.5
    Median Annual Wage
    0%
    Growth*
  • Account Managers / Representatives
    40615.55
    Starting Salary
    73647.5
    Median Annual Wage
    0%
    Growth*
  • Advertising / Promotions Managers
    83365.45
    Starting Salary
    111071.72
    Median Annual Wage
    8%
    Growth*
  • Advertising Sales Representatives
    27821.46
    Starting Salary
    60223.65
    Median Annual Wage
    4%
    Growth*
  • Business Development / Sales Managers
    75696.33
    Starting Salary
    164257.1
    Median Annual Wage
    7%
    Growth*
  • Business Professors
    46253.73
    Starting Salary
    86080.86
    Median Annual Wage
    9%
    Growth*
  • Chief Marketing Officers
    99116.95
    Starting Salary
    163162.58
    Median Annual Wage
    8%
    Growth*
  • Chief Sales Officers
    75696.33
    Starting Salary
    164257.1
    Median Annual Wage
    7%
    Growth*
  • Communications / Public Relations Managers
    90109.37
    Starting Salary
    132036.14
    Median Annual Wage
    10%
    Growth*
  • Communications / Public Relations Specialists
    44530.92
    Starting Salary
    69678.49
    Median Annual Wage
    6%
    Growth*
  • Digital Content Producers / Managers
    99116.95
    Starting Salary
    163162.58
    Median Annual Wage
    8%
    Growth*
  • E-Commerce Analysts
    45294.53
    Starting Salary
    78757.48
    Median Annual Wage
    7%
    Growth*
  • Event Planners
    32422.25
    Starting Salary
    56212.25
    Median Annual Wage
    6%
    Growth*
  • Fundraising / Development Specialists
    47978.71
    Starting Salary
    71856.67
    Median Annual Wage
    5%
    Growth*
  • Fundraising Managers
    83852.86
    Starting Salary
    131515.98
    Median Annual Wage
    5%
    Growth*
  • Marketing Analysts
    45294.53
    Starting Salary
    78757.48
    Median Annual Wage
    7%
    Growth*
  • Marketing Assistants / Associates
    45294.53
    Starting Salary
    78757.48
    Median Annual Wage
    7%
    Growth*
  • Marketing Managers
    99116.95
    Starting Salary
    163162.58
    Median Annual Wage
    8%
    Growth*
  • Marketing Specialists
    45294.53
    Starting Salary
    78757.48
    Median Annual Wage
    7%
    Growth*
  • Media Planners / Buyers
    44530.92
    Starting Salary
    69678.49
    Median Annual Wage
    6%
    Growth*
  • Merchandising Managers
    32086.41
    Starting Salary
    47897.97
    Median Annual Wage
    1%
    Growth*
  • Product Managers
    99116.95
    Starting Salary
    163162.58
    Median Annual Wage
    8%
    Growth*
  • Sales Representatives
    39657.54
    Starting Salary
    69057.09
    Median Annual Wage
    3%
    Growth*
  • Search Engine Optimization Specialists
    45294.53
    Starting Salary
    78757.48
    Median Annual Wage
    7%
    Growth*
  • Social Media Strategists / Specialists
    45294.53
    Starting Salary
    78757.48
    Median Annual Wage
    7%
    Growth*
Wake County USA
*Estimated job growth over 10 years.
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