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Business Analytics

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Course ContactJustin Rowland
[email protected]
Document(s)
  • Program Planning Guide
Financial Aid Eligible?
No
Learning Format
On Campus
Fully Online
In-person/Online Hybrid
Schedule
Day or Evening

Marketing Analytics Certificate

Wake Tech Course ID: C25350C

The Marketing Analytics Certificate is designed to prepare students for job opportunities in the marketing analytics field. Students can learn business analytics practices and how they apply in the marketing industry.

The certificate program includes BUS-110, BAS-120, BAS-121 and MKT-120 courses from the Business Administration program. Credits earned may be transferred toward an AAS degree in Business Analytics.

Overall, the Business Analytics curriculum is designed to provide students with the knowledge and the skills necessary for the following:

  • Statistical and analytic theory, best practices and analysis
  • Data mining and data warehousing
  • Predictive modeling
  • Project and operations management
  • Analytical tools and techniques

Related skills include business communication, critical thinking, and decision making. The curriculum is hands-on, with an emphasis on application of theoretical and practical concepts. Students will engage with the latest tools and technology.

Apply now
Estimated Tuition & Fees
$912.00
Locations
  • Southern Wake Campus
  • Scott Northern Wake Campus
  • RTP Campus
Total Credits
12
NOTE: Tuition listed is for in-state students. Out-of-state tuition is higher.
Tuition is set annually by the State Board of Community Colleges.
Wake Tech charges various fees in addition to tuition, and individual programs also have specific costs associated with them.

Career Outlook


  • Public Relations Specialist
    40151.90
    Starting Salary
    69937.88
    Median Annual Wage
    10%
    Growth*
  • Survey Researcher
    33987.00
    Starting Salary
    60812.09
    Median Annual Wage
    2%
    Growth*
  • Interviewer, Except Eligibility and Loan
    31710.96
    Starting Salary
    43655.39
    Median Annual Wage
    -4%
    Growth*
  • Sales Manager
    66118.24
    Starting Salary
    136922.00
    Median Annual Wage
    8%
    Growth*
  • Advertising and Promotions Manager
    57867.41
    Starting Salary
    119702.70
    Median Annual Wage
    11%
    Growth*
  • Marketing Manager
    77737.98
    Starting Salary
    154503.60
    Median Annual Wage
    11%
    Growth*
  • Market Research Analyst and Marketing Specialist
    40565.31
    Starting Salary
    75838.46
    Median Annual Wage
    18%
    Growth*
  • Search Marketing Strategist
    40565.31
    Starting Salary
    75838.46
    Median Annual Wage
    18%
    Growth*
  • Meeting, Convention, and Event Planner
    34158.68
    Starting Salary
    59452.49
    Median Annual Wage
    13%
    Growth*
  • Fundraiser
    43126.89
    Starting Salary
    66596.52
    Median Annual Wage
    11%
    Growth*
  • Agent and Business Manager of Artists, Performers, and Athletes
    34244.95
    Starting Salary
    80093.50
    Median Annual Wage
    3%
    Growth*
  • Business Intelligence Analyst
    62757.43
    Starting Salary
    111781.30
    Median Annual Wage
    35%
    Growth*
USA Wake County *Estimated job growth over 10 years.
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9101 Fayetteville Road, Raleigh, NC 27603
919-866-5000
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