Non-Credit Online Learning
Wake Tech offers training in a variety of online and hybrid formats. Hybrid courses are those with some in-person instruction in a classroom some with online instruction. We also offer partner with several online educational partners who have large catalogs of online training programs.
- have gained the knowledge you need to boost your website's visibility.
- have discovered how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar.
- have discussed why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results.
- Wednesday - Lesson 01
SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.
- Friday - Lesson 02
How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and we'll discuss some super-savvy search secrets!
- Wednesday - Lesson 03
You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!
- Friday - Lesson 04
You've created a site-wide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.
- Wednesday - Lesson 05
It's time to optimize your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text
- Friday - Lesson 06
We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content . . . legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analyzers to determine how often your primary keyword should appear.
- Wednesday - Lesson 07
Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.
- Friday - Lesson 08
People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss Web page cloaking.
- Wednesday - Lesson 09
You've optimized your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.
- Friday - Lesson 10
It's time to track your progress by completing a post-submission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. We'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.
- Wednesday - Lesson 11
In Lesson 11, we discuss powerful online promotion techniques. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.
- Friday - Lesson 12
Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.
• One of the following browsers:
o Mozilla Firefox
o Microsoft Internet Explorer (9.0 or above)
o Google Chrome
• Adobe PDF plug-in (a free download obtained at Adobe.com .)
An interest in learning how to get more search traffic to a website.
- Attendance 80% or above
- Students must score 70% or better on 10 quizzes or 70% or better on the final exam.
Get the career-focused education you need to succeed! Wake Tech has partnered with Career Step to offer online training programs including Medical Coding and Billing, Medical Transcription and Editing, Medical Administrative Assistant with EHR, and Pharmacy Technician.
Short Personal Development Online Courses
Over 350 online courses that cover a wide variety of categories. These high-quality courses are taught by industry experts and deliver specific skills and knowledge that help to advance student personal or professional development. Fundamentals courses start new each month or start anytime with a self-paced course. Categories include business, computer skills, medical, soft skills, language, personal development, teaching, writing, and more!
Online Career Training Courses
Over 180 online career training courses, teaching to the fastest growing, in-demand skills. All courses are taught by experienced subject matter experts and designed to provide training needed for entry or advancement in career opportunities. Many courses prepare students for industry-recognized certifications and a growing number of them include the cost of those certification tests. Financial assistance through programs such as WIOA or MyCAA – Free Career Training for Military Spouses may be available. Categories include healthcare, skilled trades, business, software, IT, management, design hospitality, and more!
ProTrain is the global leader in educational services. Courses include IT training and certifications, accounting and financial services education, programming and web design development, and green and renewable energy instruction. Here you can find affordable, self-paced, online certificate programs that can train you for the latest, in-demand job skills.
UGotClass online certificates and courses are provided by the Learning Resources Network (LERN), the largest continuing education association in the world, serving more than 1,000 colleges, universities and schools. Online courses are taught by leading practitioners and teachers, with audio presentations from the teacher and interaction with other participants and the teacher. We offer certificates, CEUs, ILUs, and some courses even have optional graduate credit. Courses focus on “Skills for the 21st Century” ©.