Course Offerings

Uncertain of the differences between sales, marketing and advertising? Don't be confused or left behind. Marketing is an essential element of business management. Learn how conventional, traditional marketing has changed dramatically.

Course Objectives

Gain valuable insights about marketing basics

Learn how much should a marketing campaign cost

Understand how long should it take to have a proven marketing strategy

Learn ways external vendors should support your marketing efforts

See how sales, advertising, promotion and public relations all work together

Plan detailed marketing strategies, tactics, goals and objectives

Discover the keys of buyer behavior

Learn how to develop and stick to a marketing budget

Outline of Instruction

What Marketing Includes

Market Segmentation

The Pareto Principle 80-20 Rule

Customer and Product Orientation

The Purchase Decision-Making Process

Strategic Marketing Offers

Results Capture, Tracking and Measurement

Inbound-Outbound Marketing Integration

Marketing Effectiveness Testing

Marketing Budgeting Basics

Marketing Planning Basics

Summary Conclusion, Action Steps

Contact Hours

36

CEUs

1

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

Anyone who needs a better understanding of what marketing is and how to make it profitable. New marketing staff or small-business owners who need a quick boost of awareness about marketing fundamentals. Experienced marketers who need to increase marketing results to the next level. Managers with staff challenged by executing effective marketing campaigns.

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Marketing

Related Courses

CTP-3001DP1

SBC-3601B1

SBC-3601AA1

CTP-IX01

EIT-3001DF1

Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]