Course Offerings

This Hybrid course is designed for individuals seeking to master the art and science of event planning. Whether you aspire to organize corporate meetings, weddings, festivals, or social gatherings, this comprehensive program will equip you with the tools and strategies to create unforgettable events. Students will explore key topics such as event concept development, budgeting, venue selection, vendor coordination, marketing, and contingency planning. Emphasis will also be placed on client communication, time management, and adapting to industry trends. Through hands-on projects, case studies, and guest lectures from seasoned professionals, participants will gain practical insights into executing events of any scale with creativity and precision. By the end of the course, students will have the confidence and expertise to plan and manage events that leave a lasting impression on their audiences. This course is perfect for aspiring event planners, business owners, or anyone passionate about crafting extraordinary experiences.

Course Objectives

By the end of this course, students will be able to:

1. Design Event Concepts: Develop creative and unique themes tailored to diverse client needs and event types.

2. Plan and Manage Budgets: Create detailed budgets, track expenses, and ensure financial accountability for events.

3. Select and Coordinate Venues and Vendors: Identify appropriate venues, negotiate contracts, and collaborate effectively with vendors and service providers.

4. Develop Event Timelines: Construct comprehensive event schedules to ensure seamless execution.

5. Implement Marketing and Promotion Strategies: Utilize traditional and digital marketing tools to promote events and engage target audiences.

6. Navigate Risk and Contingency Planning: Anticipate potential challenges and create risk management strategies to address unforeseen issues.

7. Enhance Client Relations: Build strong client relationships through effective communication and personalized service.

8. Evaluate Event Success: Measure outcomes, gather feedback, and apply lessons learned to improve future event planning processes.

This course equips students with the knowledge, skills, and confidence to successfully plan, coordinate, and execute memorable special events.

Outline of Instruction

Week 1 Event Industry Overview - (1.5hours)
In person Careers in Events and Hospitality
Strategic Development & Event Evaluation (1.5hours)
Project preparation (1.5hours)

Week 2 Event Design-(1.5hours)
Teams Online -Event Impacts and Sustainability-(1.5hours)
Project preparation-(1.5hours)

Week 3 Event Stakeholders - (1.5hours)
Teams Online- Sourcing and contracting - (1.5hours)
Project preparation - (2 Hours)

Week 4 Event A/V and Production - (2 Hours)
In Person (at Studio) Project preparation - (1.5hours)

Week 5 Budgeting - (1.5hours)
Teams Online -Event Venue Management - (1.5hours)
Project preparation - (2 Hours)

Week 6 Risk Management - (1.5hours)
In person Event Marketing -(1.5hours)
Project preparation - (3 hours)

Week 7 Food and Beverage Management - (1.5hours)
Teams Online -Entertainment, Sponsorship & Exhibition Management - (1.5hours)
Project preparation - (3 hours)

Week 8 Processes: Timelines, Documents, Project Management - (1.5hours)
Teams Online -Fundamentals of Event Business Set-up - (1.5hours)
Project preparation - (1.5hours)

Week 9 One-on-One project reviews/support - (1.5hours)
Teams Online

Week 10 Project Presentations/Course wrap-up - (3.5 hours)
In person

Contact Hours

47

CEUs

1

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

All handouts will be provided by the instructor.

Clinical Site/Special Facilities

None

Requirements for Successful Completion

90% attendance
Students will actively participate in the class and successfully complete all the assignments given by the instructor.

Accreditation/Special Approval Requirements

N/A

Intended Audience

Corporate Event Planners, Wedding/Social Planners, Coordinators, Convention Planners, Entrepreneurs, Food & Beverage Mangers, Venue Managers, Executive Admins

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Sales & Catering

Sales Assistant

Wedding Planners

Enterprenuers

Meeting & Event Planners

Convention Planners

Related Courses

HOS-4040A3

Course Contact Information

Sameer Pawa
919-866-6158
[email protected]