Course Offerings

This hybrid course is designed for individuals seeking to master the art and science of event planning. Whether you aspire to organize corporate meetings, weddings, festivals or social gatherings, this comprehensive program equips you with the tools and strategies to create unforgettable events. Students explore key topics such as event concept development, budgeting, venue selection, vendor coordination, marketing and contingency planning. Emphasis is also placed on client communication, time management and adapting to industry trends. Through hands-on projects, case studies and guest lectures from seasoned professionals, participants gain practical insights into executing events of any scale with creativity and precision. By the end of the course, students will have the confidence and expertise to plan and manage events that leave a lasting impression on their audiences. This course is perfect for aspiring event planners, business owners or anyone passionate about crafting extraordinary experiences.

Course Objectives

Design Event Concepts: Develop creative and unique themes tailored to diverse client needs and event types

Plan and Manage Budgets: Create detailed budgets, track expenses and ensure financial accountability for events

Select and Coordinate Venues and Vendors: Identify appropriate venues, negotiate contracts and collaborate effectively with vendors and service providers

Develop Event Timelines: Construct comprehensive event schedules to ensure seamless execution

Implement Marketing and Promotion Strategies: Use traditional and digital marketing tools to promote events and engage target audiences

Navigate Risk and Contingency Planning: Anticipate potential challenges and create risk management strategies to address unforeseen issues

Enhance Client Relations: Build strong client relationships through effective communication and personalized service

Evaluate Event Success: Measure outcomes, gather feedback and apply lessons learned to improve future event planning processes

Outline of Instruction

Event Industry Overview
Careers in Events and Hospitality
Strategic Development & Event Evaluation
Coursework

Event Design
Event Impacts and Sustainability
Coursework

Event Stakeholders
Project Management/Process
Coursework

Food & Beverage Management
Risk Management
Coursework

Budgeting
Sourcing & Contracting
Coursework

Event A/V and Production
Entertainment, Sponsorship and Expo Management
Coursework

Budgeting
Sourcing and Contracting
Coursework

Potential Tour
Event Venue Management
Event Marketing
Coursework
Course Recap (Certificates upon successful completion)

Contact Hours

40

CEUs

1

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

All handouts will be provided by the instructor.

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance
Students will actively participate in the class and successfully complete all the assignments given by the instructor.

Accreditation/Special Approval Requirements

N/A

Intended Audience

Corporate event planners, wedding/social planners, coordinators, convention planners, entrepreneurs, food and beverage mangers, venue managers, executive admins

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Sales and catering

Sales assistant

Wedding planners

Entrepreneurs

Meeting and event planners

Convention planners

Related Courses

HOS-4040A3

Course Contact Information

Sameer Pawa
919-866-6158
[email protected]