Course Offerings

Basics of Direct Mail Marketing

Course ID: MKT-3419G2
Overview
Course Outline
Requirements
Intended Audience
More Details

Learn the principles behind measurable and accountable marketing practices, as well as practical and effective methods. Implement direct mail campaigns and track results to reach and exceed marketing goals. Build an invisible selling machine and budget. Craft a scalable direct marketing campaign. Maximize the return on investment. Boost conversion rates when compared to many broader, less personalized digital marketing strategies.

Why emphasize direct mail when you have digital marketing? Ever notice the quantity of mail that shows up in your mailbox versus in your inbox? People have renewed their excitement for hand-delivered items. According to recent U.S. Postal Service data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world. Likewise, around six in 10 consumers place more emotional meaning on a direct mail piece than an email.

In an age of digital overload, direct mail has regained prominence as a powerful marketing tool. As consumers face ad fatigue, inbox clutter and declining trust in digital ads, physical mail offers a tangible, engaging alternative that stands out. Direct mail cuts through the digital noise and delivers personalized messages directly to consumers. To improve your return on ad-spend (or ROAS), you can't afford to forget any multichannel possibility, including direct mail marketing.

Course Objectives

Learn how to build a scalable direct mail marketing system

Learn how boost sales lead flow

Learn how to develop a systematic process step-by-step with no steps skipped

Learn how to acquire and segment targeted direct mail lists

Learn how budget and craft responsive copywriting methods

Outline of Instruction

Introduction: Direct Mail Defined

Steps for Planning Direct Marketing Campaigns

Lists and Databases

Offers and Their Development

Envelope and Self-Mailers

Direct Mail Testing

Results Tracking and Capture

Sales Lead Generation

Integration with Other Media

Direct Marketing

Contact Hours

CEUs

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

This course is for anyone who wants to know the basics of direct mail and wants to get into the world of direct marketing but is not sure where to start. Designed for learners at all levels, this course is key to unlocking the power of measurable and accountable marketing strategies and tactics.