Course Offerings

Learn the principles behind measurable and accountable marketing practices, as well as how to plan and organize effective marketing campaigns. Implement direct mail campaigns and track results to reach and exceed marketing goals. Build an invisible selling machine and budget. Craft a scalable direct marketing campaign. Maximize the return on your investment (ROI). Boost conversion rates when compared to many broader, less personalized digital marketing strategies.

Why emphasize direct mail marketing over digital marketing? There's usually less mail in your mailbox than spam in your email inbox, so less postal mail gets more individual attention. People also look forward to getting postal mail. U.S. Postal Service statistics show nearly two-thirds of people say letters and cards improve their connections with the outside world. Around six in 10 consumers place more emotional meaning on a direct mail piece than an email note because direct mail is more personal, more one-to-one.

In an age of digital overload, direct mail has regained prominence as a more powerful, more well-targeted marketing tool. Every day, consumers face bombardments of branded TV ad fatigue, inbox email clutter and online hackers, spammers and identity thieves. Physical direct mail offers tangible, engaging alternatives that get more individual message attention. Direct mail cuts through the digital noise and delivers personalized messages directly into the hands of real people. To improve return on ad-spend (or ROAS), businesses cannot afford to ignore direct mail marketing in their integrated, multichannel marketing.

Course Objectives

Learn how to build a scalable direct mail marketing system

Learn how boost sales lead flow

Learn how to develop a systematic process step-by-step with no steps skipped

Learn how to acquire and segment targeted direct mail lists

Learn how budget and craft responsive copywriting methods

Outline of Instruction

Introduction: Direct Mail Defined

Steps for Planning Direct Marketing Campaigns

Lists and Databases

Offers and Their Development

Envelope and Self-Mailers

Direct Mail Testing


Results Tracking and Capture

Sales Lead Generation

Integration with Other Media

Direct Marketing

Contact Hours

20

CEUs

No

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

This course is for anyone who wants to know the basics of direct mail and wants to get into the world of direct marketing but is not sure where to start. Designed for learners at all levels, this course is key to unlocking the power of measurable and accountable marketing strategies and tactics.

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Related Courses

SEF-3001AK

Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]