Course Offerings

Fundamentals of More Profitable Marketing

Course ID: MKT-3419D3
Overview
Course Outline
Requirements
Intended Audience
More Details

Want to learn about marketing? This course will debunk many myths about how effective marketing works. You will gain a solid foundation for creating cost-effective marketing campaigns with confidence, on time and on budget!

Course Objectives

gain valuable insights about marketing basics.

learn how much should a marketing campaign cost.

understand how long should it take to have a proven marketing strategy.

learn ways external vendors should support your marketing efforts.

see how sales, advertising, promotion and public relations all work together.

plan detailed marketing strategies, tactics, goals and objectives.

discover the keys of buyer behavior.

learn how to develop and stick to a marketing budget.

Outline of Instruction

What Marketing Includes

Market Segmentation

The Pareto Principle 80-20 Rule

Customer and Product Orientation

The Purchase Decision Making Process

Strategic Marketing Offers

Results Capture, Tracking and Measurement

Inbound Outbound Marketing Integration

Marketing Effectiveness Testing

Marketing Budgeting Basics

Marketing Planning Basics

Summary Conclusion, Action Steps

Contact Hours

CEUs

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

Prerequisites

None

Learning Supplies Needed

Notebook or Journal and Pen/Pencil

Clinical Site/Special Facilities

None

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

Anyone who affects the success of marketing campaigns or an interest in improving marketing results with more certainty.
New employees who need a solid orientation in realistic marketing, small business owners, marketing management and staff.