Course Offerings

According to the U.S. Bureau of Labor Statistics, the industry outlook for social media management is positive, with a projected job growth rate of 8% by 2030. This growth is driven by the increasing importance of social media in businesses and organizations and the growing popularity of influencer marketing and social media advertising. The Certified Social Media Manager course is the perfect program for those looking to build a career in social media management. Our comprehensive training covers all the essential skills required to develop and optimize successful social media campaigns, with a focus on small businesses. Our experienced instructors provide hands-on training in a range of topics, including social media strategy, analytics, content creation, and community management. The social media manager course curriculum is designed to equip you with the skills needed to succeed in this dynamic field, with a focus on practical, real-world applications. Upon completion of our online social media manager course, you will earn a valuable certification recognized by the industry, making you highly competitive in the job and freelancer market. In addition to providing practical training, you will have gained the knowledge and expertise required to pass certification exams such as HubSpot Social Media Certification Exam, Twitter Flight School Certification Exam, and YouTube Certification Exam.

Course Objectives

Develop a social media strategy: Learn how to develop a social media strategy that aligns with your business goals, target audience, and industry trends. This will include understanding how to set goals, create a content calendar, and measure the success of your social media campaigns.

Study Content creation: Learn how to create compelling and engaging social media content, including text, images, and video. This will include understanding how to use different types of content to achieve different goals, such as building brand awareness or driving conversions.

Explore Social media advertising: Learn how to create and manage social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn with additional optional training for HubSpot, Twitter, and YouTube.

Learn about Community management: Understand how to engage with your followers and manage your social media communities effectively. This will include understanding how to respond to comments and messages, handling negative feedback, and building brand loyalty.

Study Analytics and reporting: Discover how to track and analyze social media metrics, such as reach, engagement, and conversions, using tools such as Google Analytics and social media analytics platforms.

Outline of instruction

Introduction to Social Media Marketing

Creating Compelling Content

Social Media Advertising

Community Management

Analytics and Reporting

Social Media Tools

Legal and Ethical Considerations

Emerging Trends and Technologies

Case Studies and Best Practices

Final Project

CEUs

0

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

There are no prerequisites to complete this course.

Text and Supplies Needed

Hardware Requirements:
This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:
PC: Windows 10 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
Microsoft Word Online
Adobe Acrobat Reader
Software must be installed and fully operational before the course begins.

Other:
Email capabilities and access to a personal email account.

Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.

Clinical Site/Special Facilities

None

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

If you are interested in learning what it takes to effectively manage social media, this course is for you!

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to training Outcomes for Employment

Related Courses

Course Contact Information

Courtney Boney
919-532-5581
[email protected]