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Business Analytics

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Course Contact
Jennifer Lee
[email protected]
919-866-5381
Document(s)
  • Program Planning Guide
Financial Aid Eligible?
No
Learning Format
On Campus
Fully Online
In-person/Online Hybrid
Schedule
Day or Evening

Marketing Analytics Certificate

Wake Tech Course ID: C25350C

The Marketing Analytics Certificate prepares students for job opportunities in the marketing analytics field. Students can learn business analytics practices and how they apply in the marketing industry.

The certificate program includes BUS-110, BAS-120, BAS-121 and MKT-120 courses from the Business Administration program. Credits earned may be transferred toward an AAS degree in Business Analytics.

Overall, the Business Analytics curriculum is designed to provide students with the knowledge and the skills necessary for the following:

  • Statistical and analytic theory, best practices and analysis
  • Data mining and data warehousing
  • Predictive modeling
  • Project and operations management
  • Analytical tools and techniques

Related skills include business communication, critical thinking and decision making. The curriculum is hands-on, with an emphasis on application of theoretical and practical concepts. Students will engage with the latest tools and technology.

Apply now
Estimated Tuition & Fees
$912
Locations
  • Southern Wake Campus
  • Scott Northern Wake Campus
  • RTP Campus
Total Credits
12
NOTE: Tuition listed is for in-state students. Out-of-state tuition is higher.
Tuition is set annually by the State Board of Community Colleges.
Wake Tech charges various fees in addition to tuition, and individual programs also have specific costs associated with them.

Career Outlook


  • Public Relations Specialist
    38097.96
    Starting Salary
    65612.37
    Median Annual Wage
    16%
    Growth*
  • Survey Researcher
    45284.78
    Starting Salary
    62204.47
    Median Annual Wage
    21%
    Growth*
  • Interviewer, Except Eligibility and Loan
    33262.31
    Starting Salary
    37664.75
    Median Annual Wage
    8%
    Growth*
  • Agent and Business Manager of Artists, Performers, and Athletes
    20694.67
    Starting Salary
    57756.81
    Median Annual Wage
    -4%
    Growth*
  • Fundraiser
    47215.65
    Starting Salary
    65650.07
    Median Annual Wage
    8%
    Growth*
  • Market Research Analyst and Marketing Specialist
    47596.42
    Starting Salary
    79074.79
    Median Annual Wage
    13%
    Growth*
  • Search Marketing Strategist
    47596.42
    Starting Salary
    79074.79
    Median Annual Wage
    13%
    Growth*
  • Meeting, Convention, and Event Planner
    31999.39
    Starting Salary
    58020.25
    Median Annual Wage
    12%
    Growth*
  • Marketing Manager
    89588.69
    Starting Salary
    158684.70
    Median Annual Wage
    15%
    Growth*
  • Sales Manager
    66545.54
    Starting Salary
    137823.70
    Median Annual Wage
    11%
    Growth*
  • Advertising and Promotions Manager
    73737.51
    Starting Salary
    102778.60
    Median Annual Wage
    30%
    Growth*
  • Business Intelligence Analyst
    52436.78
    Starting Salary
    102723.50
    Median Annual Wage
    36%
    Growth*
Wake County USA *Estimated job growth over 10 years.
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9101 Fayetteville Road, Raleigh, NC 27603
919-866-5000
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