Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.
Business analytics makes extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making.(citation: http://en.wikipedia.org/wiki/Business_analytics)
Wake Technical Community College offers the first and only Associate in Applied Science degree in Business Analytics in the country. The program provides the knowledge and skills necessary for employment and growth in entry-level business intelligence and analytics professions. The program is fully accredited and offers courses in on-campus, hybrid, and online formats.
Applying to the Program
The program is open-entry; students new to the college as a curriculum student will apply as a new credit student. Students who have previous educational experience and hold a degree are encouraged to submit past transcripts for evaluation. Current curriculum Wake Tech students may register for program courses during the open registration process. Current students are encouraged to meet with a program faculty member or the Director to complete an Academic Program Change/Addition Request form. Once enrolled, students may register for courses via WebAdvisor (see Course Schedules).
Tuition and Costs
Program tuition and costs are established by the State Board of Community Colleges. Please visit Tuition and Fees for up-to-date costs.
Business Analytics is a fast-growing field. Graduates qualify for employment as data technicians, data scientists, and business analysts in the fields of finance, banking, logistics, marketing, healthcare, manufacturing, information technology, and government organizations.
Some career options and salary ranges* include:
- Management analyst: $43-78K
- Market research analyst: $33-60K
- Budget analyst: $45-69K
- Credit analyst: $36-60K
*Source www.bls.gov (10-50% national salary ranges)
The Business Analytics Student
Students in the program should possess an aptitude and affinity for mathematical, quantitative, and statistical analysis, as well as basic computer usage skills. Basic spreadsheet usage is highly recommended. Students new to online learning are strongly encouraged to enroll in hybrid or seated courses before enrolling in online sections. Students who are entering the program without prior higher educational experience are strongly encouraged to enroll in the traditional, 16-week semester schedule versus the accelerated 8-week offerings.