Course
Using LinkedIn to Drive Revenue: For Entrepreneurs, Business Owners and Sales Professionals
Name
SEF-3001P1
Available Classes
Not currently offered.
Description
LinkedIn is one of the most powerful tools on the web for global business networking, connecting, and reputation enhancement. The course shows you how to use this powerful tool to build a global and local business network, enhance your reputation, create networking equity in others that can pay off in the future, and gain powerful information about others that they want to share. Customers want to pre-screen you before they trust you with their hard-earned money; LinkedIn gives them a way to do that. This course will give you practical strategies for using screening to gain an advantage over the competition.
Course Objectives
- Build a LinkedIn profile that stands out to customers and referral partners–an effective customer facing profile that gets results.
- Make your profile appear frequently in search results and be found for the terms your customers use to look for you.
- Learn the rules of engagement using LinkedIn.
- Develop relationships inside companies and use them to reach decision-makers.
- Enhance your status as an expert in your field.
- Complete the key areas of the LinkedIn profile.
- Learn to effectively use Groups in LinkedIn.
- Set up a Company Page and practice how to use it.
- Use other social sites with LinkedIn.
- Understand to Social Selling.
Outline of Instruction
- Introduction to LinkedIn as a revenue generating tool.
- Developing a customer-facing LinkedIn profile that can get results.
- How to make your profile appear in online search results.
- Understanding the rules of engagement on LinkedIn.
- Developing relationships inside companies that can help you to reach decision-makers.
- Using LinkedIn to enhance your status as an expert in your field.
- Understanding all the key areas of the LinkedIn profile.
- Using Groups in LinkedIn.
- Setting up and using a Company Page.
- Using other social sites with LinkedIn.
- Introduction to Social Selling.
Contact Hours
6
CEU's
No
Industry Standard, State, or National Certification
No
CE to CU Articulation
No
Prerequisites
Web-accessible email account.
Text and Supplies Needed
Clinical Site/Special Facilities
Requirements for Successful Completion of this Course
- Attendance 100%
- Participation
Accreditation/Special Approval Requirements
Intended Audience
Specific Industry or Business Support Needs
Industry or Job Titles Related to training Outcomes for Employment
Related Courses
Course Contact Information
Katie Gailes
katie@katiegailes.com