Center for Entrepreneurship


The nine-year partnership between Wake Tech and Wells Fargo Bank has provided hundreds of entrepreneurs with training on how to start and grow a business, sales, and social media. We are constantly adding to our offerings, based on the needs and feedback of current and aspiring business owners in Wake County.

Course Details & Registration Information

Sales for People Who Don't Like to Sell
Overall Quality of This Course
Based on 19 student surveys.
Available Classes
Not currently offered.
Description Course Outline Requirements Intended Audience More Details
In this course, students will learn and practice basic sales techniques, from the initial introduction stage through closing the sale and maintaining ongoing relationships. The course covers understanding sales, knowing your product and market, identifying relevant decision makers, securing appointments, making the sale, and presenting yourself or your company in the best light. It also includes the general sales process and associated skills such as establishing rapport with clients, analyzing needs, overcoming objections, closing, and building and maintaining ongoing relationships. The course includes role plays and other techniques to enhance adult learning.
Course Objectives
  1. Understand sales as a business discipline
  2. Know how sales and marketing interact in the client/customer acquisition process
  3. Learn the steps in the logical sales process
  4. Learn and practice effective sales techniques
Outline of Instruction
  1. Know yourself and your selling style
  2. Know your market/product
  3. Identifying relevant decision makers
  4. Getting past gatekeepers and gaining appointments
  5. What are the most effective sales techniques
  6. How to successfullly use effective sales techniques
  7. Establishing rapport with the client
  8. Analyzing client needs
  9. Overcoming objections
  10. Closing
  11. Building and maintaining ongoing relationships with clients
Contact Hours
Industry Standard, State, or National Certification
CE to CU Articulation
Text and Supplies Needed
Clinical Site/Special Facilities
Requirements for Successful Completion of this Course
  1. Attendance 95% or above
  2. Participation
Accreditation/Special Approval Requirements
Intended Audience
Specific Industry or Business Support Needs
Industry or Job Titles Related to training Outcomes for Employment
Related Courses
Course Contact Information
Katie Gailes


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