In this course, students will learn and practice basic sales techniques, from the initial introduction stage through closing the sale and maintaining ongoing relationships. The course covers understanding sales, knowing your product and market, identifying relevant decision makers, securing appointments, making the sale, and presenting yourself or your company in the best light. It also includes the general sales process and associated skills such as establishing rapport with clients, analyzing needs, overcoming objections, closing, and building and maintaining ongoing relationships. The course includes role plays and other techniques to enhance adult learning.